Appendices
Primary County Covered by Type of Media Outlet
Frequency
Percent
Row Pct
Col Pct 1 Daily 2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
1 ALACHUA 1 1 2 5 1 10
0.27 0.27 0.55 1.37 0.27 2.75
10.00 10.00 20.00 50.00 10.00
2.44 0.71 4.76 3.82 10.00
2 BAKER 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
3 BAY 1 1 2 3 1 8
0.27 0.27 0.55 0.82 0.27 2.20
12.50 12.50 25.00 37.50 12.50
2.44 0.71 4.76 2.29 10.00
4 BRADFORD 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
5 BREVARD 1 3 0 2 0 6
0.27 0.82 0.00 0.55 0.00 1.65
16.67 50.00 0.00 33.33 0.00
2.44 2.14 0.00 1.53 0.00
6 BROWARD 1 8 3 3 1 16
0.27 2.20 0.82 0.82 0.27 4.40
6.25 50.00 18.75 18.75 6.25
2.44 5.71 7.14 2.29 10.00
7 CALHOUN 0 2 0 1 0 3
0.00 0.55 0.00 0.27 0.00 0.82
0.00 66.67 0.00 33.33 0.00
0.00 1.43 0.00 0.76 0.00
8 CHARLOTTE 0 1 0 2 0 3
0.00 0.27 0.00 0.55 0.00 0.82
0.00 33.33 0.00 66.67 0.00
0.00 0.71 0.00 1.53 0.00
Percent
Row Pct
Col Pct 1 Daily 2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
CITRUS 1 1 1 0 0 3
0.27 0.27 0.27 0.00 0.00 0.82
33.33 33.33 33.33 0.00 0.00
2.44 0.71 2.38 0.00 0.00
10 CLAY 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
11 COLLIER 1 2 0 1 0 4
0.27 0.55 0.00 0.27 0.00 1.10
25.00 50.00 0.00 25.00 0.00
2.44 1.43 0.00 0.76 0.00
12 COLUMBIA 1 0 0 0 0 1
0.27 0.00 0.00 0.00 0.00 0.27
100.00 0.00 0.00 0.00 0.00
2.44 0.00 0.00 0.00 0.00
13 DADE 2 9 5 7 0 23
0.55 2.47 1.37 1.92 0.00 6.32
8.70 39.13 21.74 30.43 0.00
4.88 6.43 11.90 5.34 0.00
14 DESOTO 1 0 0 1 0 2
0.27 0.00 0.00 0.27 0.00 0.55
50.00 0.00 0.00 50.00 0.00
2.44 0.00 0.00 0.76 0.00
15 DIXIE 0 1 0 1 0 2
0.00 0.27 0.00 0.27 0.00 0.55
0.00 50.00 0.00 50.00 0.00
0.00 0.71 0.00 0.76 0.00
16 DUVAL 1 3 3 3 1 11
0.27 0.82 0.82 0.82 0.27 3.02
9.09 27.27 27.27 27.27 9.09
2.44 2.14 7.14 2.29 10.00
17 ESCAMBIA 1 1 1 2 0 5
0.27 0.27 0.27 0.55 0.00 1.37
20.00 20.00 20.00 40.00 0.00
2.44 0.71 2.38 1.53 0.00
18 FLAGLER 0 1 0 1 0 2
0.00 0.27 0.00 0.27 0.00 0.55
0.00 50.00 0.00 50.00 0.00
0.00 0.71 0.00 0.76 0.00
Frequency
Percent
Row Pct
Col Pct 1 Daily 2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
19 FRANKLIN 0 1 0 1 0 2
0.00 0.27 0.00 0.27 0.00 0.55
0.00 50.00 0.00 50.00 0.00
0.00 0.71 0.00 0.76 0.00
20 GADSDEN 0 3 0 0 0 3
0.00 0.82 0.00 0.00 0.00 0.82
0.00 100.00 0.00 0.00 0.00
0.00 2.14 0.00 0.00 0.00
21 GILCHRIST 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
22 GLADES 0 0 0 1 0 1
0.00 0.00 0.00 0.27 0.00 0.27
0.00 0.00 0.00 100.00 0.00
0.00 0.00 0.00 0.76 0.00
23 GULF 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
24 HAMILTON 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
25 HARDEE 0 1 0 0 0 1
0.00 0.27 0.00 0.00 0.00 0.27
0.00 100.00 0.00 0.00 0.00
0.00 0.71 0.00 0.00 0.00
26 HENDRY 0 2 1 1 0 4
0.00 0.55 0.27 0.27 0.00 1.10
0.00 50.00 25.00 25.00 0.00
0.00 1.43 2.38 0.76 0.00
27 HERNANDO 1 0 0 1 0 2
0.27 0.00 0.00 0.27 0.00 0.55
50.00 0.00 0.00 50.00 0.00
2.44 0.00 0.00 0.76 0.00
28 HIGHLANDS 0 2 0 2 0 4
0.00 0.55 0.00 0.55 0.00 1.10
0.00 50.00 0.00 50.00 0.00
0.00 1.43 0.00 1.53 0.00
Percent
Row Pct
Col Pct 1 Daily 2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
29 HILLSBOROUGH 2 10 3 6 0 21
0.55 2.75 0.82 1.65 0.00 5.77
9.52 47.62 14.29 28.57 0.00
4.88 7.14 7.14 4.58 0.00
30 HOLMES 0 0 0 1 0 1
0.00 0.00 0.00 0.27 0.00 0.27
0.00 0.00 0.00 100.00 0.00
0.00 0.00 0.00 0.76 0.00
31 INDIAN RIVER 0 0 0 3 0 3
0.00 0.00 0.00 0.82 0.00 0.82
0.00 0.00 0.00 100.00 0.00
0.00 0.00 0.00 2.29 0.00
32 JACKSON 1 1 0 1 0 3
0.27 0.27 0.00 0.27 0.00 0.82
33.33 33.33 0.00 33.33 0.00
2.44 0.71 0.00 0.76 0.00
33 JEFFERSON 0 2 0 0 0 2
0.00 0.55 0.00 0.00 0.00 0.55
0.00 100.00 0.00 0.00 0.00
0.00 1.43 0.00 0.00 0.00
34 LAFAYETTE 0 2 0 0 0 2
0.00 0.55 0.00 0.00 0.00 0.55
0.00 100.00 0.00 0.00 0.00
0.00 1.43 0.00 0.00 0.00
35 LAKE 1 2 0 1 0 4
0.27 0.55 0.00 0.27 0.00 1.10
25.00 50.00 0.00 25.00 0.00
2.44 1.43 0.00 0.76 0.00
36 LEE 2 7 2 6 0 17
0.55 1.92 0.55 1.65 0.00 4.67
11.76 41.18 11.76 35.29 0.00
4.88 5.00 4.76 4.58 0.00
37 LEON 2 0 4 4 2 12
0.55 0.00 1.10 1.10 0.55 3.30
16.67 0.00 33.33 33.33 16.67
4.88 0.00 9.52 3.05 20.00
1 Daily 2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
38 LEVY 1 5 0 2 0 8
0.27 1.37 0.00 0.55 0.00 2.20
12.50 62.50 0.00 25.00 0.00
2.44 3.57 0.00 1.53 0.00
40 MADISON 0 2 1 0 0 3
0.00 0.55 0.27 0.00 0.00 0.82
0.00 66.67 33.33 0.00 0.00
0.00 1.43 2.38 0.00 0.00
41 MANATEE 1 0 0 0 0 1
0.27 0.00 0.00 0.00 0.00 0.27
100.00 0.00 0.00 0.00 0.00
2.44 0.00 0.00 0.00 0.00
42 MARION 1 2 0 3 0 6
0.27 0.55 0.00 0.82 0.00 1.65
16.67 33.33 0.00 50.00 0.00
2.44 1.43 0.00 2.29 0.00
43 MARTIN 1 0 1 0 0 2
0.27 0.00 0.27 0.00 0.00 0.55
50.00 0.00 50.00 0.00 0.00
2.44 0.00 2.38 0.00 0.00
44 MONROE 1 4 0 2 0 7
0.27 1.10 0.00 0.55 0.00 1.92
14.29 57.14 0.00 28.57 0.00
2.44 2.86 0.00 1.53 0.00
45 NASSAU 0 2 0 0 0 2
0.00 0.55 0.00 0.00 0.00 0.55
0.00 100.00 0.00 0.00 0.00
0.00 1.43 0.00 0.00 0.00
46 OKALOOSA 1 5 1 6 0 13
0.27 1.37 0.27 1.65 0.00 3.57
7.69 38.46 7.69 46.15 0.00
2.44 3.57 2.38 4.58 0.00
47 OKEECHOBEE 1 0 0 2 0 3
0.27 0.00 0.00 0.55 0.00 0.82
33.33 0.00 0.00 66.67 0.00
2.44 0.00 0.00 1.53 0.00
48 ORANGE 1 8 4 10 2 25
0.27 2.20 1.10 2.75 0.55 6.87
4.00 32.00 16.00 40.00 8.00
2.44 5.71 9.52 7.63 20.00
1 Daily 2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
49 OSCEOLA 0 1 1 1 0 3
0.00 0.27 0.27 0.27 0.00 0.82
0.00 33.33 33.33 33.33 0.00
0.00 0.71 2.38 0.76 0.00
50 PALM BEACH 2 6 3 7 1 19
0.55 1.65 0.82 1.92 0.27 5.22
10.53 31.58 15.79 36.84 5.26
4.88 4.29 7.14 5.34 10.00
51 PASCO 0 4 0 2 0 6
0.00 1.10 0.00 0.55 0.00 1.65
0.00 66.67 0.00 33.33 0.00
0.00 2.86 0.00 1.53 0.00
52 PINELLAS 1 4 1 6 0 12
0.27 1.10 0.27 1.65 0.00 3.30
8.33 33.33 8.33 50.00 0.00
2.44 2.86 2.38 4.58 0.00
53 POLK 2 5 0 6 0 13
0.55 1.37 0.00 1.65 0.00 3.57
15.38 38.46 0.00 46.15 0.00
4.88 3.57 0.00 4.58 0.00
54 PUTNAM 1 0 0 2 0 3
0.27 0.00 0.00 0.55 0.00 0.82
33.33 0.00 0.00 66.67 0.00
2.44 0.00 0.00 1.53 0.00
55 ST.JOHNS 1 1 0 4 0 6
0.27 0.27 0.00 1.10 0.00 1.65
16.67 16.67 0.00 66.67 0.00
2.44 0.71 0.00 3.05 0.00
56 ST.LUCIE 1 0 0 2 0 3
0.27 0.00 0.00 0.55 0.00 0.82
33.33 0.00 0.00 66.67 0.00
2.44 0.00 0.00 1.53 0.00
57 SANTA ROSA 0 3 1 2 0 6
0.00 0.82 0.27 0.55 0.00 1.65
0.00 50.00 16.67 33.33 0.00
0.00 2.14 2.38 1.53 0.00
58 SARASOTA 1 4 1 2 0 8
0.27 1.10 0.27 0.55 0.00 2.20
12.50 50.00 12.50 25.00 0.00
2.44 2.86 2.38 1.53 0.00
59 SEMINOLE 1 0 0 1 0 2
0.27 0.00 0.00 0.27 0.00 0.55
50.00 0.00 0.00 50.00 0.00
2.44 0.00 0.00 0.76 0.00
1 Daily|2 Weekly3 TV 4 Radio 5 News Total
News News- StationStation Service
paper paper
60 SUMTER 0 2 0 0 0 2
0.00 0.55 0.00 0.00 0.00 0.55
0.00 100.00 0.00 0.00 0.00
0.00 1.43 0.00 0.00 0.00
62 TAYLOR 0 1 0 1 0 2
0.00 0.27 0.00 0.27 0.00 0.55
0.00 50.00 0.00 50.00 0.00
0.00 0.71 0.00 0.76 0.00
63 UNION 0 2 0 0 0 2
0.00 0.55 0.00 0.00 0.00 0.55
0.00 100.00 0.00 0.00 0.00
0.00 1.43 0.00 0.00 0.00
64 VOLUSIA 2 3 0 7 0 12
0.55 0.82 0.00 1.92 0.00 3.30
16.67 25.00 0.00 58.33 0.00
4.88 2.14 0.00 5.34 0.00
65 WAKULLA 0 1 0 1 0 2
0.00 0.27 0.00 0.27 0.00 0.55
0.00 50.00 0.00 50.00 0.00
0.00 0.71 0.00 0.76 0.00
66 WALTON 0 1 0 1 0 2
0.00 0.27 0.00 0.27 0.00 0.55
0.00 50.00 0.00 50.00 0.00
0.00 0.71 0.00 0.76 0.00
67 WASHINGTON 0 1 1 0 0 2
0.00 0.27 0.27 0.00 0.00 0.55
0.00 50.00 50.00 0.00 0.00
0.00 0.71 2.38 0.00 0.00
68 STATEWIDE 0 0 0 1 1 2
0.00 0.00 0.00 0.27 0.27 0.55
0.00 0.00 0.00 50.00 50.00
0.00 0.00 0.00 0.76 10.00
Total 41 140 42 131 10 364
11.26 38.46 11.54 35.99 2.75 100.00
Frequency Missing = 2